MANAGE VERSUS LEAD
In his book "On Becoming a Leader", published in 1989, Warren Bennis compiled a list of the differences between managers and leaders.
For consultants, this list is essential because it helps to align the content of their consulting with the issues and interests of normative, strategic and operational management.
A revised version of this list was reproduced as follows:
Managers consider a business unit, a company, a group, an industry or an economic area as an accumulation of social systems.
Social systems that build networks according to interests, confirm each other through these networks, develop and propagate constructions of reality and motivate an action or promote or irritate a formation of opinion.
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